Turn your phone number into a clean wapp.my/w/ link. Customers tap it and chat with you on WhatsApp instantly — no saving numbers, no typing. Custom aliases & QR codes — free.
Turn your number into a branded tap-to-chat link — and track every conversation.
Your customers are already on WhatsApp. A clean wapp.my/w/yourbrand link turns your phone number into a professional, tap-to-chat link — no saving numbers, no typing, just one tap to connect.
WAPP.MY turns a bare phone number into a branded, trackable link your customers actually tap. Share it in your bio, on your card, or as a QR code — every tap opens WhatsApp ready to chat.
WAPP.MY is an independent service. Product names and trademarks of other brands belong to their respective owners and are mentioned only for reference.
An auto-playing walkthrough of creating, sharing and scanning your link. Prefer to read it instead? See how to create a WhatsApp link, step by step.
A WhatsApp link is simply a web address that opens a WhatsApp chat with your business. Instead of asking a customer to save your number, find you in their contacts and type a greeting, a single tap starts the conversation — on the phone they are already holding.
The part most businesses miss is the pre-filled message. When your link carries a ready-made first line, the customer never has to think of something to say. They tap, the message is waiting, and all they do is press send. That one line of copy removes the biggest source of drop-off in chat marketing: the blank screen.
It also makes your inbox smarter. When every channel starts with a different pre-filled line, you can tell at a glance whether a conversation came from your poster, your bio or a broadcast. And WhatsApp messages enjoy one of the highest open rates of any channel — around 98% — which is why so many Malaysian businesses put a chat link everywhere.
A good pre-filled message is short, specific and tells you what the customer wants. Hi, I saw your Raya promo and would like to order gets a much faster reply than Hi.
WAPP.MY uses a different prefix for each job. Knowing which one to reach for takes the guesswork out of a campaign:
| Link type | What it does | Use it when |
|---|---|---|
| wapp.my/w/ | A WhatsApp-or-URL link. It can open a chat with your business, or send visitors to a web page. | You want one memorable link as your main contact point. |
| wapp.my/r/ | A URL shortener. It points to any destination you choose and records every click. | You are shortening a long page, form, menu or campaign landing page. |
| wapp.my/{number} | A bare number path that jumps straight into a WhatsApp chat. | You need the shortest possible path to chat and do not need a custom alias. |
Not sure whether your campaign calls for a chat link or a shortened URL? The guide to short links versus WhatsApp links walks through the decision, and the WhatsApp link generator guide for Malaysia covers the chat-link side in more depth. If your link is a plain shortened URL instead, start with the free URL shortener guide for Malaysia.
A good link is worthless if nobody sees it. These are the six placements that produce conversations for Malaysian businesses:
Printing the QR version? Our guide to QR codes and short links for Malaysian business covers sizing, placement and the scanning mistakes to avoid.
Turn your short link into a QR code and place it anywhere customers look — scanning instantly opens WhatsApp, your website or a payment page.
Why QR marketing works: no typing, no friction — one scan opens a WhatsApp chat with you. Perfect for vending machines, shopfronts and offline-to-online campaigns.
Business cards & QR codes, restaurant tables & menus, product packaging, vending machines, storefronts, social bios — anywhere customers should reach you on WhatsApp.
Every tap on your WhatsApp link is recorded, so you are never guessing which poster or post is doing the work. A free account shows:
WhatsApp deliberately passes very little referrer information, and that is a WhatsApp behaviour rather than a gap in your dashboard. It is exactly why we recommend tagging campaigns with UTM and short links instead of relying on referrers, and why chat links record UTM data on WAPP.MY even though WhatsApp strips it before the destination.
Test your link end to end before you publish it. It takes two minutes and saves a lot of embarrassment:
Need to tidy up a long destination first? See how to shorten a WhatsApp link in Malaysia, or browse the wider resources library.
A raw link with your number buried inside it works — technically. But it asks your customer to trust a long, machine-looking string of digits, and it gives you nothing back. Here is the difference in practice:
| What your customer experiences | Branded wapp.my link | Raw long URL |
|---|---|---|
| Looks like | wapp.my/w/yourbrand | A long string of numbers and symbols |
| Easy to read out loud | Yes | No |
| Fits neatly in a bio or caption | Yes | Often truncated |
| Opens a chat in one tap | Yes | Yes |
| Can carry a pre-filled message | Yes | Yes |
| Click analytics you can read | Yes | None |
| Works as a printable QR code | Yes | Possible but harder to scan |
| Free to create | Yes | Yes |
Over 150,000 Malaysian businesses use WAPP.MY, and more than 18 million links have been created on the platform. A branded link is also a small trust signal: when a customer recognises where a link goes, they are far more likely to tap it.
Pair your chat link with a link-in-bio page so every other link lives in one place, or add a digital business card for in-person sharing.
It turns your phone number into a clean, tap-to-chat link like wapp.my/w/yourbrand. Customers tap it and start a WhatsApp chat with you instantly.
Yes. Create free custom WhatsApp links. A free account unlocks saving links, custom aliases, click analytics and QR codes.
Yes. Add a custom message so customers start the chat with your greeting — this increases response rates.
Yes. Choose a custom alias so your link looks like wapp.my/w/yourbrand instead of a long random string. The alias is 6 to 30 characters, lowercase letters, digits and hyphens only, and it cannot start or end with a hyphen.
No. Tapping your wapp.my/w/ link opens WhatsApp chat directly without saving your number — lower friction means more conversations.
A wapp.my/w/ link opens a WhatsApp chat with your business, or sends visitors to a web page. A wapp.my/r/ link is a URL shortener that points to any destination you choose and records every click.
Total clicks, unique visitors de-duplicated by IP, repeat rate, device, browser, operating system, country, UTM source, referrer and a rolling 7-day trend. Location is reported at country level.
Open the link on a phone that is not the one you created it on, check that the right number and the pre-filled message appear, send the message to yourself, ask a colleague on another network to tap it, then confirm the test click shows in your dashboard.
Create a free account and get custom aliases, click analytics and QR codes.
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